Top 6 Benefits Of Using Web Accessibility Overlays On Websites
One of the most overlooked aspects of web design is accessibility. Web accessibility includes many features that allow people with disabilities to use the Internet, applications, and websites more easily. There are many benefits to using a web accessibility overlay on websites, including:
- increased site visitor engagement
- improved search engine rankings
- increased traffic from social media platforms like Facebook and Twitter
- decreased bounce rates and higher conversion rates, among others.
The goal of any website should be to create an experience for all users while also communicating your brand’s message effectively. With just a few adjustments, you can achieve both objectives without compromising either one. Here are some benefits to using a web accessibility overlay on your site:
- Increased traffic from social media platforms.
By providing an accessible experience for all users, you can help to break down the barriers that many people with disabilities face when browsing the Web. People use sites like Facebook and Twitter heavily, but if they cannot interact with them easily, they will quickly move on. Providing a web accessibility overlay makes it easy to share your website or content with friends and followers, greatly increasing traffic from social media platforms.
- Improved search engine rankings.
To be competitive in today’s market, many businesses use SEO (search engine optimization) techniques to get their websites to rank higher in search engine results. By adding accessibility features, you can achieve high rankings for your site in Google’s index while helping people with disabilities find the information they are looking for quickly and easily.
- Decrease bounce rates and increase conversions.
There is no question that today’s web users are overwhelmed by the number of sites and information vying for their attention. If your website is not accessible, it will likely be abandoned quickly as users will move on to a site that provides them with an experience they can use. Site visitors that can access the content they are looking for more quickly will also have a better overall experience which can help increase conversions and decrease bounce rates.
- Improved search engine rankings.
Another of the most important benefits of using web accessibility is that it can help you achieve high rankings for your website in Google’s index. In addition, by providing an accessible experience for all users, you can increase traffic from social media platforms like Facebook and Twitter, improving your site’s search engine rankings.
- Increased site engagement.
Every business wants to increase its conversion rates. Still, many fail to see how simple changes like an accessible overlay can make a big difference in the number of visitors who become paying customers. When you provide visitors with an experience, they can reduce friction which leads to higher engagement and increased conversions.
- Improved usability and functionality of your site.
Your website’s design should be intuitive and easy to use, but that is only possible when you consider how people with disabilities will interact with it. Poor accessibility can decrease the way a site is used and reduce its overall usability and functionality, which leads to higher bounce rates.
