In today’s internet marketing landscape, email marketing is still one of the most successful methods. As shown by the following statistics:
- Every day, around 4 billion people send and receive emails.
- Segmented email marketing has resulted in an increase in revenue of up to 760 percent for email marketers.
- Four out of five digital marketers would prefer to stop using social media over email.
Even if social media marketing is becoming more and more popular, many organizations still choose to use email. They may think it’s less intrusive this way. This thinking is particularly true when receiving communications from someone they don’t know.
Maintaining a Clean Email List and Verifying Emails
A successful email marketing campaign is only possible if the target recipients receive and respond to the communications. Email marketers must clean their distribution lists of incorrect or false email addresses before attempting to generate sales using these lists. Three reasons any company that depends on digital marketing has to clean and validate its email list are listed below.
Make sure your emails go through.
The capacity of a person or website to send emails to their subscribers’ inboxes is referred to as “email deliverability.” As a gauge of whether an email campaign is effective or not, many people hold this figure in high regard. In addition to other metrics, email deliverability is one of the most significant markers of a campaign’s success.
Companies cannot secure email delivery without requesting users to verify their email addresses. If a corporation wants to maintain a high deliverability rating with ISPs, it must refrain from delivering messages to invalid or bogus inboxes (ISPs).
Cut Down on Bounces
Another significant metric for measuring the performance of an email marketing campaign is the percentage of emails that are rejected. Email deliverability suffers when there is a high bounce rate. Bounce rates over a specified level may result in the suspension of a company’s email service provider account.
Requiring users to verify their email addresses may minimize the number of addresses that are no longer valid, fraudulent, or damaged. As a result, firms should be able to maintain reasonable bounce rates.
Only keep valid email addresses.
Getting many email addresses and then discovering that many of them are incorrect or false is perhaps the worst possible situation. In order to get special deals that generally need a membership, several websites provide temporary or phony email accounts.
It’s a terrific approach to clean up distribution lists by requesting that they validate their email addresses. Having a list of real email addresses is significantly more meaningful and helpful than a list stuffed with fictitious ones. Invalid email addresses in subscription lists may be reduced by using email verification.
The importance of verifying email addresses and maintaining a clean distribution list cannot be overstated since they may make or destroy campaigns.
To purge an email list of addresses that are no longer in use, users who are unlikely to make a purchase must be removed. An organization’s connection with ISPs and email service providers is maintained via the process (ESP). The deliverability rating and bounce rate may be improved, messages are sent only to genuine email addresses, and spam traps are avoided. All of this translates into improved marketing outcomes.
Keeping an email list up to date may be difficult without an email validation tool. According to research, the number of email addresses on a mailing list may easily reach the tens of thousands. You can only imagine how much time and work it would take to go through a list one email address at a time if that is the case. In addition, what email lists need to be cleaned up regularly?